Is the iPad the future?
So the Guardian and Rupert Murdoch agree again. This time its an act of faith in Apple’s iPad.
The Guardian has launched an app for it and Mr. Murdoch has been quoted as saying that the iPad is very much the future.
It’s great to see both organisations seizing the opportunity a new channel to market provides for them.
However, a channel to market is all that it is.
And like any other channel to market it needs managing in a way that maximizes value to both the vendor and the buyer. In practice this means understanding where the value is, and doing the good old fashioned disciplines of product and channel management.
Apologies for the quality of the title pun and beginning a paragraph with and. They are two of the many reasons I’m not a journalist.
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