Having focussed on printed media for most of the last few posts, it has been good to get out and about and talk to other companies about their value chain and the challenges they face.
How do you build a pan-European distribution network these days?
A good place to start is working out what you´re going to do and what you want your partners to do. How much vendor touch will your customers want in order to accept you as serious about their particular territory?
Answers vary from company to company, and territory to territory, but first base is still deciding what you can do best before you find others to augment your value proposition.
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