Received Pronunciation
Just been to Sime Stockholm (www.sime.nu) for the first time. Excellent event with lots of food for thought. If you want to know more I suggest you have a look at the twitter feed at #Sime10.
Amusing debate on the twitter feed as to the pronunciation: is it SIME (rhymes with dime) or SIME (rhymes with bean)? Frankly it’s your choice. However, if you are internationalising into the UK, it rhymes with dime.
Oh, and, if your selling a concept, make sure you it’s a great ‘idear’ not ‘idee’.
And for what it’s worth, my top highlight from the event has to be the world’s oldest Internet search engine from GÜÜGLE.

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