Open for business?
In Stockholm again to see potential clients and to re-engage with old friends. As a result attended a Swedish Chamber of Commerce (www.scc.org.uk) event on ‘Welcome to Britain’. Fascinating to see how we portray ourselves abroad.
Leaving the ‘official’ view of UK plc to one side, those who are familiar with football clichés will recognise ‘it’s a game of two halves’ when trying to do business in the UK at the moment. If your ‘sweet spot’ is public sector (or quasi public sector) or the consumer market things are just a little bit challenging at the moment (OK, I’m British - understatement is the natural form of communication). However, the corporate world has relatively strong balance sheets and is investing in the future so if that sector is ‘sweet’ to you then the opportunities are there for the taking: provided, of course, you have a clear proposition that gives the recipient measureable competitive advantage.
So, to use another football cliché: are you up for it?
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