Ideal Customer Profile

‘Don’t waste your time chasing everything, spend it on the prospects who want to buy your solution and have the money to pay for it’.

So, who will most want to buy your solution? When you understand and can articulate this, you have your ideal customer profile.

Here are some of the criteria you should consider when defining your ideal customer profile:

·         Size – number of employees, annual revenue

·         Industry Vertical

·         Location of Headquarters/decision makers for your solution

·         Ownership type and decision-making structure/process

·         Current solution environment

·         Age of current solution

·         Key pain points

·         Company culture

The purpose of defining your ideal customer profile is to identify your most profitable niche so you can maximize the opportunity it provides.